Every once in a while you’ll find a company that looks at industry regulations and says, “This just isn’t good enough. We need to adhere to higher standards than that.”
Cherry has gone to great expense and effort to be one of those unusually picky, uncompromising companies. In fact that’s why we named ourselves “Cherry” as in Cherry picked.
So when new rules and regulations, studies, discoveries and advances occur, we see other companies scramble to comply, react and catch up. But at Cherry, our expert scientists and growers are inevitably ahead of the curve.
When you’re standards are higher than the regulators, and your information is more current because your doctors, agronomists and geneticists know the innovators by name – or are the innovators, all this uncertainty becomes irrelevant. We set our own bar. And set it so far above our competitors that even major changes don’t matter.